This spring we are delighted to launch a limited edition collection of superpower-infused products with award-winning fashion brand Scamp & Dude. Here we find out more about founder Jo Tutchener Sharp, the highs and lows of launching your own business and why she decided Cowshed was the perfect partner.
'A couple of years ago my life took an unexpected turn when I suffered a brain haemmorhage. I had to face surgery and the fact I might leave my boys, who were then just one and three years old, without a mummy. It was missing my boys in hospital while recovering from surgery that inspired the creation of Scamp & Dude.
When I was facing brain surgery and the fact I may die, I found myself asking myself if I was proud of how I’d lived my life, if I had done enough to help other people. I decided that running a PR agency had been a lot of fun, but I had definitely not helped enough people and made a difference, so I made a promise to myself that if I made it through surgery, I would do more good.
I came up with the idea for Superhero Sleep Buddies when missing my kids in hospital and wishing I could have given them a Superhero to watch over them while we were apart. The Superhero Sleep Buddies have a pocket on the back to hold a photograph of whomever they want to hold close. We donate one to a child who has lost a parent or is seriously ill themselves for every one sold. This is at the heart of Scamp & Dude.'