We sat down with stylist, lifestyle influencer and new mum Kavita aka @kavitacola in her London flat to talk about her approach to skincare, how it's changed since she had her daughter Suri and what representing British Indian women in the beauty world means to her. Here's what she told us.
'I originally wanted to go into art but did my degree in fashion communication and promotion at Central St Martins. I worked in art direction and as a stylist which was amazing, but I wasn’t completely fulfilled. Then the whole digital thing started happening. I wanted to use my own voice, so I thought I’d start a blog. It wasn’t me trying to be original, it was like, hang on, all these people are talking about what they like, I’m going to do that too! It became my outlet and was very much about fashion, but I had part time jobs at Harrods on the beauty counters where I learned a lot and I’ve always been into skincare, so that became incorporated into my blog.
‘The blog took off when I got married; I celebrated the cultural element of our big Indian wedding and put all the makeup and beauty on there and some big brands got in touch. I got to do some cool things, representing British Asian women in the beauty sphere. That was exciting because as a London blogger, I have felt like a minority. What’s great about this job is you’re reaching out to an audience who you have things in common with. People want to know what colour foundation you’re using, what to do about pigmentation and under eye circles which you can be prone to if you're of Indian heritage. It’s nice being honest and connecting with people about those topics.’