Whenever we develop a new product, we have one thing in mind: to solve a specific issue as effectively as possible, without ever compromising on our commitment to using natural, sustainable ingredients. With our new Hair & Scalp Treatment, the inspiration came from our Head of Product Development Oliya's own experiences - and frustrations - with using conventional hair masks.
‘I want to give my coloured hair the best treatment I can but it’s time consuming. Hair masks have to be applied to wet hair – you get in the shower, wet your hair, put on the mask, get out, walk around your house for 20 minutes with wet hair dripping down your neck, then get back in the shower to wash it out! It’s messy and inconvenient – who has time for that? Masks weigh your hair down, you have to scoop them out of a tub, you get shower water in there, it’s unhygienic, you have it all over your hands, it’s really hard to spread on your hair... You know what I’m talking about – you think you’re going to use it once a week, then it ends up gathering dust. Also, masks don’t address the health of your scalp – and that’s where healthy hair growth comes from.