Cowshed trainer Jess Sproson told us how getting into the exfoliating habit with our new Dual Action Body Scrub means the moment the sun shows its face, she can make the most of her summer wardrobe. She shared her expert tips for perfectly polished skin, whether you’re a fake tan fan or not.
Monthly Archives: July 2019
For some of us, our skincare and beauty routines are so deeply ingrained into our day that going without them would be akin to leaving the house without brushing your teeth. It’s not necessarily pure vanity; being comfortable in your own skin is hard and doing all you can to feel that way isn’t to be knocked. That being said, when the phrase ‘skincare fasting’ started cropping up across the internet, I was intrigued. I’ve always subconsciously viewed fasting as a spiritual act - a test of will, resilience and faith - that I’ve never really committed myself to. I wanted to change that.
Our refresh has seen a few changes which have inspired some questions. Many involved the mood that no one seemed to recognise: Awake while others were asking 'where has the men’s mood gone?' Bullocks was our men’s grooming range, but we realised that its uplifting and invigorating qualities were universally relevant so we reimagined it as Awake, our newest mood.
One of the biggest changes you'll notice to Cowshed this summer is how our products look. Illustrator Katie Scott was chosen to create new botanical illustrations that emphasise the natural ingredients that are at the heart of everything we do.
Ruth Costello, Soho House Design Director, Graphic Design & Art Direction, says: ‘We originally chose to work with Katie on our Morning Noon Night book to illustrate the ingredients that we use in the Cowshed spa at Soho Farmhouse from the produce gardens. For the Cowshed refresh we wanted to find a way to tie the new branding to the walled garden at Babington House without it looking twee or obvious. Katie's obsessed with creating something that pays tribute to the heritage of plant illustration but with her own spin. I think it would have been hard to find anyone else who’d give it that detailed finesse.’