From reporting on the latest advances in skincare technology and vampire facials to writing about the emotional associations of perfume, Anita Bhagwandas knows a thing or two about beauty. Never afraid to think outside the make-up box, the award-winning journalist shared what she's learned about trusting your instincts when it comes to finding a style that truly expresses who you are.
From the moment we’re born, so much our ourselves belongs to other people. Our carers pick the clothes we wear until we’re old enough to pick them ourselves. Our bookshelves contain the tomes lauded in verbose newspaper reviews we’re told are epic and so often our careers are chosen from a mixture of parental, societal and economic choices we make.
Our beauty choices follow the same path – scarily pre-conditioned and seemingly impossible to make totally autonomously. Our earliest forays into make-up came from copying our friends huddled around one illicit Heatherberry lipstick stolen from Boots (sorry mum) or what we gleaned from teen magazines as a barometer of cool. And yet – if you think about it, I mean really think about it - we’re still following that same approach.